atari was a great company. I've spent a lot of time with the vcs, the atari 400/800, atari xl and xe series. the atari st was also a great machine - but it was not a game console.
all these machines were a technical success. but the market have changed and today the production cycles were cut down. in this market a propertary company can not survive and this was the reason why atari (and in future the pc-industry) have not survived.
the only chance to reactivate the glory of atari is to offer the old games - which we all know and love - on all available plattforms and consoles.
the atari homecomputers or video consoles can not compete today against the other companies. but the software titles will bring the atari spirit back again.
RE: why did hasbro bother