LOL... I bought the Nova Card, and I don't feel ripped off at all. :-)
I remember paying $699 for a brand new 1MB Nova Card, and if they were still making them, I'd likely buy a 4MB one.
Sure, I might've been able to wait and find one cheaper, then maybe not, but I work 7 days a week and use 18 Ataris every day, (even though I've got high powered PCs and Macs to choose from).